When Perception Drives the Market, Experts Get Left Out

In this episode, Alexis talks with Sae Chang who has been running two companies for over a decade, focused on thermal textiles and textile recycling technology. They discuss how sustainability claims and material choices in the industry are often driven by perception rather than science, creating a disconnect between experts and market decisions.

They also break down the operational challenges of a globalized supply chain, the pitfalls of recycled materials, and why keeping expertise close to production matters. This conversation is a reality check for anyone in textile manufacturing trying to navigate marketing, regulation, and sustainable practices.