You Lose Customers Over a Few Cents

Margins in home textiles are getting squeezed from both sides — rising production costs on one end and price-sensitive retailers on the other.

Rohan from Ramesh Excels India explains how his company navigates this by moving away from pure volume and into higher-margin niche products like bamboo and specialty blends. He shares how post-COVID demand volatility, shorter order cycles, and customer price-switching have changed how manufacturers plan production and growth.