You Can’t Scale American-Made Clothing Like Fast Fashion

Building a clothing brand in the U.S. isn’t just a branding decision — it’s a supply chain constraint. Domestic textile capacity is limited, costs are higher, and consumers are used to fast fashion prices and convenience.

In this episode, Matthew Banever explains why scaling a Made-in-America apparel business forces tradeoffs between growth, price, and values, and why he intentionally rejects the fast-fashion model even if it caps volume.