Building Cheaper is Not Better

Mark Hinterlong, Vice President of the Building Products category at Veer, explains why price-first decisions in building products often create higher costs downstream. We talk about how contractors, OEMs, and distributors underestimate performance, landed cost, and failure risk when choosing weatherproofing and roofing materials.

The conversation covers product commoditization, fire-resistant requirements, and why mid-sized manufacturers can move faster than larger competitors by staying close to customers. A practical discussion on innovation driven by real market demand, not internal assumptions.