Episode 28
So I Built One
How a Simple Problem Led to the Creation of a Large-Scale Food Manufacturing Company
Jason Roy·Owner and CEO·Earth Ranch
About This Episode
Jason Roy couldn’t find a manufacturer for his plant-based food product, so he built one. Today, Earth Ranch manufactures for major retailers across nearly 2,000 stores. In this episode, Jason shares how a simple problem became a scalable food manufacturing business, and what it took to grow from zero to industry player.
Featured Guest
Jason Roy
Owner and CEO · Earth Ranch
Recorded Jan 23 2026
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