Great Products Don’t Sell Themselves

Joseph Smith is a chiropractor and long-time inventor with patented products across wound care, ergonomics, and backpack support. Despite awards, research validation, and early traction, his biggest challenge isn’t innovation — it’s getting products to market at scale.

This episode explores the uncomfortable reality many inventors face: great products don’t automatically translate into distribution, funding, or sales. Joe shares his push to commercialize his backpack protector and why commercialization, not invention, is the real bottleneck.