Fabric Sampling is Slowing Us Down

In this episode, Adam Hankin from Gemell explains why the traditional textile sampling process is a massive bottleneck for brands and manufacturers. He walks through how his company builds high-fidelity digital twins of fabrics, allowing teams to see colors, textures, and performance without producing physical samples.

We dive into the realities of scaling textile production, reducing waste, and meeting sustainability demands, and how new digital tools are changing what was once a slow and costly process.